Tag Archives: Advertising

Online advertising: Another piece of the pretirement puzzle?

Should I fill Pretired.org with ads?

EPSON scanner imageWhen I threw this site together back in March, I had some things to get off my chest and I wanted to keep my mind sharp as I began my life as a semi-pretired stay-at-home dad. In my mind I pictured my two teenage nephews listening attentively to my every word and learning how to be financially independent and living rich, full lives. In reality they couldn’t give a crap about any of this so they’re more like me at that age than I like to admit.

It started as a very personal blog. I never really expected to have, you know, readers. So to make it look the way I wanted and to best represent the clean, efficient approach that is the secret to financial freedom, I chose the most minimalist blog theme I could find. Ample white space, lots of of clean lines, minimal decoration. And no ads. I was so sure I would never put ads on my site that I chose a layout that doesn’t even have a natural place to put them.

I’ve enjoyed sharing what I’ve learned, including even my dumb mistakes. It’s thrilling to think there may be a few people out there that could avoid some of my errors and live happier lives because of words I threw up on the web in the middle of the night. I’ve also enjoyed getting to know some of the other financial bloggers out there. Best of all, by exploring the world of personal finance a little more deeply, I’ve been learning even more.

But now I feel like a chump. And a hypocrite! I’m supposed to be writing about how to live without a corporate job and I’m ignoring a potential source of side money! Almost every site I visit now has a nice mix of ads and affiliate links. Many (like this one) have also been sharing their monthly earnings and I feel like I’m missing out! The traffic to Pretired.org has been continually growing over the past four months. I never thought I would have this kind of audience. Feeling all these eyeballs on me makes me want to take this more seriously. It makes me want to write with more care, explore new topics and put myself out there a bit more (never easy for introverts such as myself).

Will you still come by?

If I put online advertising on my site, I don’t want it to turn people away. I’m still going to write first for myself, but every writer craves an audience most of all. Of course I would avoid anything too annoying (you’ll never see a pop-up here). And I would do my best to restrict spammy garbage ads from the site, realizing that’s always an imperfect science.

My other concern, of course, is to place ads where they’d be seen, yet unobtrusive. Somehow I need to find nice, little places on my site to tuck the ads in where they won’t upset my chi when I look at my own site. Naturally I’d disclose when a link is an affiliate link so you can take what I’m saying with the appropriate grain of salt.

I guess my other worry is that I don’t really want to become a servant to Pretired.org. I’ve been having fun, but if it becomes a job then it starts defeating the purpose. I in NO WAY consider blogging or other online moneymaking activities to be truly passive income. But, if you’re semi-pretired or pretired and just want a little extra side money, why not put some free time into sharing what you know? That’s where I want to keep it. If it becomes drudgery, I might as well go back to an office job and make the big coin again.

What works and what doesn’t?

While I have a lot of experience in all manner of online marketing and communications, one thing I haven’t done a lot of is generating money via blog ads. For those of you who are already quite successful in this area, what’s working for you? How much effort is it taking each week to keep the money rolling in? Any other tips for a neophyte such as myself?

Sorry to go meta twice in a row! I do hope those of you who have explored online advertising on your own sites will share your thoughts in the comments! 

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